Becomes world’s No. 2 smartphone brand as Xiaomi relentlessly pursue technology innovation and talent development
Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced its unaudited consolidated results for the three and six months ended June 30, 2021.
In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB6.3 billion, an increase of 87.4% year-over-year. Total revenue and adjusted net profit both reached record highs in the quarter demonstrating the excellence of the business model and the robustness of its operations.
Q2 2021 financial highlights:
- Total revenue at RMB87,789.0 million, up 64.0% YoY;
- Gross profit at approximately RMB15,148.1 million, up 96.7% YoY;
- Non-IFRS adjusted net profit was RMB6,321.5 million, up 87.4% YoY.
1H 2021 financial highlights:
- Total revenue at RMB164,671.2 million, up 59.5% YoY;
- Gross profit at approximately RMB29,309.4 million, up 92.1% YoY;
- Non-IFRS adjusted net profit was RMB12,390.8 million, up 118.4% YoY.
Xiaomi Corporation said, “During the second quarter of 2021, our core ’Smartphone × AIoT’ strategy continued to underpin our outstanding performance. Looking forward, we will continue to execute our dual-brand strategy, boost investments in advance technology, recruit and foster talents and upgrade channel capabilities, enhance our premium smartphone offerings and improve user experience. We will also remain committed to our core ‘Smartphone × AIoT’ strategy, working fervently to advance innovations in sophisticated and cutting-edge technologies across product categories. We will also continue enhancing connectivity between our smartphones and IoT products to deliver a seamless user experience across our range of products, bringing a better life to everyone in the world.”
Quarterly Performance Review
Global smartphone shipments ranking rose to No.2, firmly establishing the Xiaomi brand in the premium smartphone market with its innovative and high-quality products
As Xiaomi remains committed to advance technology, recruit and foster talent and upgrade channel capabilities, its smartphone business continued to exhibit significant growth in the second quarter of 2021, highlighted by record-breaking smartphone revenue and shipments. Smartphone revenue amounted to RMB59.1 billion in the reporting period representing an increase of 86.8% year-over-year. The Group’s global smartphone shipments reached 52.9 million units representing an increase of 86.8% year-over-year. According to Canalys, Xiaomi’s global smartphone shipments ranked No. 2 for the first time in the second quarter with a market share of 16.7%.
Meanwhile, the Group’s smartphone shipments in mainland China market also grew rapidly. According to Canalys, in the second quarter of 2021, our smartphone market share in mainland China rose to 16.8% from 10.3% in the second quarter of 2020, ranking third with a 35.1% year-over-year increase in smartphone shipments, the highest growth rate among major players in the market.
The Group continues to execute our dual-brand strategy. Under the Xiaomi brand, we remain focused on enriching our premium smartphone portfolio. Following the widespread popularity of Xiaomi 11 Pro, Xiaomi 11 Ultra and Xiaomi MIX FOLD in the first quarter of 2021, on August 10, we unveiled our first camera-under-panel full display smartphone Xiaomi MIX 4.
According to third-party data, in the second quarter of 2021, the market share of our smartphones in mainland China with prices between RMB3,000 and RMB4,000, RMB4,000 and RMB5,000, and above RMB5,000, witnessed a year-over-year increase. In the first half of 2021, the global shipments of our smartphones with retail prices at or above RMB3,000 in mainland China and EUR300 or equivalent in overseas markets exceeded 12 million units, surpassing the total of around 10 million units shipped in 2020.
Redmi brand continues to provide competitive products. As of April 30, 2021, accumulated global shipments of the Redmi Note Series surpassed 200 million units, reflecting increasing mass-market resonance of the Redmi brand and the high quality of Redmi smartphones. On May 26, 2021, we unveiled the Redmi Note 10 series in mainland China, where it enjoyed an enthusiastic reception.
Outstanding performance driven by core “Smartphone × AIoT” strategy enhancing connectivity across smart devices
In the second quarter of 2021, IoT and lifestyle products segment maintained robust growth with revenue increasing 35.9% year-over-year to RMB20.7 billion.
In the second quarter of 2021, global shipments of smart TVs surpassed 2.5 million units, maintaining the leading market position. According to All View Cloud (“AVC”), our TV shipments ranked No. 1 in mainland China for the 10thconsecutive quarter, and remained among the top 5 globally.
The Group’s IoT and lifestyle product segment also maintained its rapid growth trajectory in overseas markets. Revenue from IoT and lifestyle products in overseas markets increased by 93.8% year-over-year in the quarter. Electric scooters, smart TVs, smart bands, and smartwatches maintained their widespread popularity in the overseas market.
As of June 30, 2021, the number of connected IoT devices (excluding smartphones and laptops) on the Group’s AIoT platform reached 374.5 million units, representing a year-over-year increase of 34.0%. The number of users with five or more devices connected to AIoT platform (excluding smartphones and laptops) reached 7.4 million, representing a year-over-year increase of 44.5%. In June 2021, the MAU of our AI Assistant (“小愛同學”) exceeded the 100 million mark for the first time, reaching 102.0 million, and the MAU of Mi Home App grew to 56.5 million, representing a year-over-year increase of 38.6%.
Revenue from internet services reached a record high, user base in key overseas markets continued to expand
Xiaomi’s internet services segment maintained its growth momentum. In the second quarter of 2021, revenue from internet services amounted to RMB7.0 billion, reaching a record high and representing an increase of 19.1% year-over-year.
The Group’s global internet user base continued to expand rapidly and reached an all-time high in the second quarter of 2021. In June 2021, the MAU of MIUI increased 32.1% year-over-year to 453.8 million, with MAU in mainland China reaching 124.0 million, representing a year-over-year increase of 13.0% and a net gain of 5.3 million users from March 2021. In June 2021, the MAU of global smart TV and Xiaomi Box continued to expand. As of June 30, 2021, the number of TV paid subscribers increased to 4.7 million, an increase of 17.1% year-over-year. Advertising revenue reached another quarterly record high of RMB4.5 billion, representing an increase of 46.2% year-over-year.
In the second quarter of 2021, overseas internet services revenue amounted to RMB1.1 billion, representing an increase of 96.8% year-over-year. In this quarter, overseas internet services revenue accounted for 15.6% of the total revenue from internet services revenue. Overseas internet services revenue and its contribution to the total internet services revenue both reached new highs. The rapid growth was mainly attributable to its continuous efforts to expand its user base in key overseas markets, underlined by MIUI MAU growth in Western Europe and Latin America by over 60% and 125% year-over-year, respectively.
Products and services well-recognized in multiple markets, smartphone market share ranked No.1 in Europe for the first time
In the second quarter of 2021, Xiaomi maintained strong growth momentum in overseas markets, delivering record-breaking performance in major markets around the world. In the second quarter, revenue from overseas markets increased by 81.6% year-over-year to RMB43.6 billion, reaching a record high and accounting for 49.7% of total revenue. According to Canalys, Xiaomi’s market share in the second quarter ranked among the top 5 in 65 markets globally and No. 1 in 22 markets, 10 of those it achieved No. 1 for the first time.
Xiaomi continued to improve its competitive advantages in key markets. According to Canalys, the Group ranked No. 1 in Europe for the first time with a market share of 28.5% in the second quarter of 2021. In Western Europe, Xiaomi’s smartphone market share reached 22.2% and was ranked among the top 3 while it was ranked No.1 for the 3rd consecutive quarter in Central and Eastern Europe with a market share of 36.4%. Xiaomi ranked No.1 for the 6thconsecutive quarter with a market share of 41.2% in Spain. And for the first time, in Italy and France, the Group ranked No. 1 with a market share of 35.0% and 29.7%, respectively. Also, the Group remained among the top 3 in Germany with a market share of 15.2%.
Our high-quality products also gained widespread popularity in emerging markets with smartphone shipments in those regions witnessing rapid growth. According to Canalys, in the second quarter of 2021, Xiaomi’s smartphone shipments in Latin America grew by 324.4% year-over-year ranking among the top 3. Meanwhile, Xiaomi’s market share in the Middle East and Africa grew by 20.9 % and 8.5% respectively. Furthermore, the Group delivered an outstanding performance in Southeast Asia. Xiaomi ranked No. 1 in Southeast Asia and the market share reached 28.2%.
The Group also continued to leverage its online channels overseas. In the first half of 2021, it sold more than 10 million smartphones via online channels in overseas markets, excluding India, representing an increase of over 60% year-over-year.
Robust growth underpinned by relentless focus on technological innovation and talent development
Xiaomi remains steadfast in its pursuit of technological advancement which strengthens the backbone of its business. In the second quarter of 2021, Xiaomi recorded RMB3.1 billion in research and development expenses representing a year-over-year increase of 56.5%.
In July 2021, the Group officially broke ground on Changping Smart Factory located at Changping District of Beijing. The facility will build upon its R&D and production capabilities with its Yizhuang Smart Factory. The Group aims to have the Changping Smart Factory support an annual production capacity of up to 10 million premium smartphones. The Group believes that the smart factories will leverage its cutting-edge technologies and demonstrate transformative efficiency gains, further hastening the efficiency revolution in China’s manufacturing industry.
Since Xiaomi’s inception, it has always attached great importance to talent development, retention, and motivation. In July 2021, the Group announced two separate award grants. Entering into Xiaomi’s next decade, Xiaomi intends to appoint and foster young executive managerial talent, rewarding them with entrepreneurial incentives to motivate them to forge ahead at Xiaomi with an entrepreneurial spirit.
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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience, and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index, and Hang Seng China 50 Index.