Record performance across various business segments in Q3 2020 highlighting potential of “Smartphone x AIoT” strategy
Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the three months and nine months ended 30 September 2020 (“the Period”).
Xiaomi’s stellar Q3 2020 performance sets 15 records:
- Total revenue was RMB72.2 billion, YoY growth 34.5%
- Adjusted net profit was RMB4.1 billion, YoY growth 18.9%
- Smartphone revenues was RMB47.6 billion, YoY growth 47.5%
- Smartphone shipments were 46.6 million units, YoY growth 45.3%
- Overseas markets revenues Overseas IoT and lifestyle products revenues
- Overseas internet services revenues
- Overseas MIUI MAU (monthly active users)
- Internet services advertising revenues
- Global MIUI MAU
- Smart TVs and Mi Box MAU
- The number of connected IoT devices (excluding smartphones and laptops) on the AIoT platform
- The number of users who have five or more devices connected to Xiaomi’s AIoT platform (excluding smartphones and laptops)
- Mi Home App MAU
- AI Assistant MAU
Xiaomi Corporation said, “The Group maintained its strong growth momentum in the third quarter of 2020 and posted record high quarterly revenue and net profit. During the quarter, we achieved sustained growth across various business segments and the Group continues to pursue its core ‘Smartphone x AIoT’ strategy.”
“We have the world’s leading smartphone business and consumer IoT platform with the former continuing to grow despite headwinds. Leveraging our dual-brand advantages and unremitting technological inputs as well as our ‘three guiding principles’ – never cease to explore and innovate, continue to offer products with strong price-to-performance ratio, and seek to make the coolest products – we successfully upheld our position in the premium market and smartphone shipments ranked among the top 3 in the world once more. Coupled with the diversified business ecosystem and Internet services, our AIoT terminals continue to attract traffic and its monetization capability continues to strengthen forming a strong value chain worthy of notice.”
Smartphone shipments ranked top 3 globally; maintained position in the premium smartphone market
In Q3 2020, Xiaomi’s smartphone business grew significantly – both revenue and shipments achieved record high levels – and kept the momentum for growth in both mainland China and in overseas markets. Smartphone revenue amounted to RMB47.6 billion in the quarter representing an increase of 47.5% YoY while smartphone shipments totaled 46.6 million units, an increase of 45.3% YoY.
According to Canalys, Xiaomi ranked 3rd globally in terms of smartphone shipments with a market share of 13.5% in Q3 2020. In the first 10 months of 2020, the Group sold more than 8 million units of smartphones globally with retail price points at or
above RMB3,000 in mainland China and EUR300, or equivalent, in overseas markets.
The Group insisted on implementing a dual-brand strategy and yielded significant results in mainland China, achieving
growth in both volume and average selling price (“ASP”). It successfully upheld its position in the premium smartphone market spearheading industry advancements in key smartphone features such as camera and fast charging. According to Canalys, Xiaomi’s smartphone shipments market share in mainland China climbed to 12.6% in the third quarter of 2020 from 9.0% in the same period of 2019, maintaining a top four position.
Meanwhile, the ASP of Xiaomi’s smartphones in mainland China increased by 14.7% YoY driven by a higher percentage of sales from premium smartphones.
During the Singles’ Day shopping festival in 2020, Xiaomi ranked 1st in sales volume among Android smartphones on Tmall.com, JD.com and Suning.com. According to Canalys, Redmi accounted for 3 of the world’s top 10 best-selling
smartphones in the third quarter of 2020.
Continued leadership in smart living as “Smartphone × AIoT” strategy begins to bear fruit
Leveraging on the large user base and new retail channel capabilities bolstered by the “Smartphone × AIoT” strategy, the Group’s revenue from IoT and lifestyle products segment amounted to RMB18.1 billion in Q3 2020, representing an increase of 16.1% YoY. Revenue from IoT and lifestyle products in overseas markets increased by 56.2% YoY, reaching a historical high.
Xiaomi continued its leadership in the mainland China smart TVs market and introduced a number of flagship products within the Mi TV Master Series in Q3 2020, further solidifying its position in the premium market. Global shipments of Xiaomi’s Smart TVs reached 3.1 million units. According to All View Cloud (“AVC”), Xiaomi ranked No.1 in mainland China for TV
shipments for the seventh consecutive quarter and maintained a top five position globally.
Xiaomi also maintained a leading position in a wide array of IoT products and continuously broadened its product portfolio and brought innovative technologies to users in the quarter. According to IDC, Xiaomi ranked among the top 3 in terms of shipments last quarter in various categories in mainland China, including smart door locks, air purifiers, robot vacuum cleaners, TWS earbuds and wearable bands etc.
As of September 30, 2020, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s AIoT platform reached 289.5 million units, representing an increase of 35.8% YoY. The number of users who have five or more devices connected to Xiaomi’s AIoT platform (excluding smartphones and laptops) reached 5.6 million, representing a YoY
growth of 59.0%. AI assistant “小愛同學” had 78.4 million MAU in September 2020 representing a YoY increase of 35.5%. At the same time, the MAUs of Mi Home App reached 43.1 million, representing a YoY increase of 34.2%.
Strengthened monetization capability of internet services
Revenue from internet services segment increased by 8.7% from Q3 2019 to RMB5.8 billion in Q3 2020. Overseas internet services revenue increased by 75.6% YoY to RMB0.7 billion, accounting for 12.0% of the total internet services revenue.
Driven by the strong growth of smartphone shipments, MIUI MAU increased by 26.3% to 368.2 million in September 2020 while the mainland China MAU of MIUI reached 109.4 million.
In Q3 2020, advertising revenue reached a record high of RMB3.3 billion, representing an increase of 13.7% YoY primarily attributable to the enhancement of the Group’s monetization efficiency and the strong growth in overseas advertising revenue. Meanwhile, revenue from gaming in Q3 2020 was RMB800 million.
In September 2020, MAU of smart TVs and Mi Box reached 35.8 million, representing an increase of 49.9% YoY. As of September 30, 2020, the number of paid subscribers increased by 28.2% YoY to 4.2 million.
Over half of total revenue from overseas markets for the first time
In Q3 2020, Xiaomi’s revenue from overseas markets increased 52.1% YoY to RMB39.8 billion, accounting for 55.1% of total revenue, which marked record high quarterly overseas revenue and overseas revenue contribution to total revenue.
According to Canalys, Xiaomi’s smartphone shipments in Western Europe increased 107.3% YoY this quarter achieving a
market share of 13.3% and ranking among the top 3 in the region for the first time. In particular, Xiaomi retained the top spot in Spain in smartphone shipments for the 3rd consecutive quarter with a 33.9% market share. Besides, Xiaomi also realized rapid growth in various other markets such as Latin America, Middle East and Africa.
Xiaomi strengthened existing channel networks and made significant progress in cellular carrier channels. As of September 30, 2020, Xiaomi established partnerships with more than 50 telecoms carriers covering over 100 sub–networks in 50 countries. In the first 9 months of the year, Xiaomi shipped over 10 million smartphones to overseas markets excluding India via e-commerce channels.
R&D he investment continues to increase
Xiaomi is dedicated to advanced technology; the Group took strides across an array of research and development programs to
further enhance the user experience.
During the Period, Xiaomi introduced revolutionary ultra-wideband (UWB) technology. With this technology, a user’s smartphone will be able to perceive signals from smart devices in its surroundings and control them by simply pointing towards them. In addition, Xiaomi unveiled the 3rd Generation Under-screen Camera Technology and debuted 80W Mi Wireless Charging Technology.
At the annual Mi Developer Conference (MIDC 2020) held in November 2020, the Group launched Xiaomi Vela, an IoT
software platform built on the Nuttx open-source embedded operating system. This platform aims to enhance the interconnectivity across all everyday scenarios to build out a thriving IoT ecosystem. At this event, Xiaomi also introduced the next-generation AI Assistant “XiaoAi AI Assistant 5.0” offering functions such as full-scenario intelligent collaboration, conversational active intelligence and customized voice.
To date, Xiaomi has established a large engineering team consisting of over 10,000 talented engineers. In 2021, the Group will continue to advance investment and recruit more engineers to strengthen its R&D capabilities. The Group looks to further broaden Xiaomi’s technological frontier capabilities across key areas including camera imaging, screen display, fast charging/wireless charging, audio, IoT platform and connectivity, AI and voice interaction, 5G/6G, Big Data and cloud based
services, digitalization and workflow management system, and smart manufacturing.
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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK).
Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency.
The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through
innovative technology.
Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.
For more information about Xiaomi as a company, please visit https://blog.mi.com/en/